FDJ

My Scratch Card experience

My Scratch Card experience: Bringing to life a personalized lottery powered by AI.

We designed a unique customer experience that redefines the scratch card as a personalized object.

By combining artificial intelligence, biometric facial recognition, and real-time production, each participant receives a one-of-a-kind ticket generated from over 300 visual universes. The experience seamlessly blends digital innovation with the physical ritual of play, preserving the emotion and immediacy of a traditional FDJ point of sale.

At the intersection of technology and chance, players can even win a Golden Ticket!

What we did


→ Experience Concept & Innovation

→ Sourcing & Supply Chain Coordination

→ User Interface Design

→ AI-Driven Personalization

→ Biometric & Interactive Design

→ Real-Time Production Systems

→ Brand Experience Activation

What we did


→ Experience Concept & Innovation

→ Sourcing & Supply Chain Coordination

→ User Interface Design

→ AI-Driven Personalization

→ Biometric & Interactive Design

→ Real-Time Production Systems

→ Brand Experience Activation

What we did


→ Experience Concept & Innovation

→ Sourcing & Supply Chain Coordination

→ User Interface Design

→ AI-Driven Personalization

→ Biometric & Interactive Design

→ Real-Time Production Systems

→ Brand Experience Activation