
FDJ
My Scratch Card experience
My Scratch Card experience: Bringing to life a personalized lottery powered by AI.
We designed a unique customer experience that redefines the scratch card as a personalized object.
By combining artificial intelligence, biometric facial recognition, and real-time production, each participant receives a one-of-a-kind ticket generated from over 300 visual universes. The experience seamlessly blends digital innovation with the physical ritual of play, preserving the emotion and immediacy of a traditional FDJ point of sale.
At the intersection of technology and chance, players can even win a Golden Ticket!



